How to Guarantee Search Engine Rankings

You can’t.

This is so important we’ll say it again.

There is no way to guarantee search engine rankings.

The only way to guarantee good rankings in the search engines is to (a) control the search engines yourself or (b) create a new word or phrase that no one else is using (and for which no one would probably search anyway).

But what about those services that promise to submit your web site to thousands of search engines every month? Surely that would generate results, right?

In reality, there are only three major search engines: Google, Yahoo and MSN/Bing. These three feed most of the other thousands of engines. (Google alone is big enough to account for about 80% of them.)

You only need to submit your URL once to let them know you’re out there. Besides, if your site is well-connected to other resources on the web, the bots will soon find you anyway, whether you’ve been officially submitted or not.

It’s also important to know that there are plenty of unethical ways to manipulate or “trick” the search engines, things like link farms, keyword stuffing, mirror pages, hidden text, etc. These are called “black hat” techniques, and none of them are worth it because search engines are wise to them. If the search engines find that your site is using these methods, they may black list your site and exclude it from search results altogether.

At best, these techniques are likely to draw a high volume of low-quality traffic and subject your servers to an unhealthy influx of spam. Despite the promises, these are not optimal techniques for your site. Best to stay on the straight and narrow.

We encourage you to check out Google’s SEO resources for consumers and web masters. Google knows a thing or two about SEO, and you will see that their dogma is largely reflected in Silverline’s philosophy.

For more information about how to increase your site’s visibility on the web, contact Silverline Creative for an SEO evaluation and proposal. We’ll do everything we can to improve your natural search results, and we’ll do it right. From there, you may decide to enter the world of pay-per-click advertising…but we’ll save that topic for next time.

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