In tough economic times, many organizations streamline their marketing budgets before cutting back anywhere else. But how can you get more people interested in your business if you stop talking about it? Don’t make that mistake!
On the contrary, to increase sales, increase your marketing reach. Don’t just take our opinion for it, either; read this column from Robert Kiyosaki, of Rich Dad, Poor Dad fame, in Entrepreneur magazine.
In fact, during tough times, less savvy competitors may decide to trim their marketing budgets, which leaves you with a great opportunity to increase market share.
And increasing your marketing…